I've personally always thought it neat that Alabama has not had a Heisman Trophy winner, as this is clearly a result of the mentality that the team comes before the individual, and that we win team championships rather than individual trophies, but I am getting tired of hearing "they can shove the Heisman" and such comments on Alabama boards.
Other than never having been a team designed around the superstar mentality, the other reasons for us not having a winner include the fact that we don't generally campaign for players to win the Heisman, seeing such campaigns as distractions more than anything else. But what would we say if Shaun Alexander hadn't gotten hurt for several weeks his senior year and had won the trophy? All the people who were thought to be ahead of him at the time of his sprained ankle fell by the wayside, and as consistent as he was, he would have had an awfully good shot at it. What if Ingram were to win it this year? You can't tell me those guys wouldn't appreciate being honored for their work on the football field, although I do think that individual trophies aren't (or weren't) their main goals.
I believe a better approach is indifference, which is the position that Mark Ingram has taken in a few comments as have other players regarding their individual award possibilities, namely Javier Arenas, Rolando McClain, and Terrence Cody. Our negativity towards the Heisman Trophy screams of jealousy or bitterness when viewed by outsiders, even if that is not necessarily the case. If we take the "we are working towards a championship; the other awards are nice gestures and will take care of themselves if we win" mentality that Saban and the team seem to have taken, we won't look like bitter, wounded people to the football world, and if we ever DO have a Heisman winner, the honor won't be tarnished to the player and his family and friends by the fact that we have talked so negatively about if for so long.