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Howard Schnellenberger and The Alabama Crimson Tide

Yesterday afternoon, legendary coach Howard Schnellenberger announced that this season will be be his last on the sidelines. While the 77-year-old says he intends to stay on with Florida Atlantic University in an administrative capacity, this is certainly the end of an era for the sport. For more than a half century, Schnelly was an unchanging constant for college football, an endeavor marked by it's penchant for change.

Today a fair number of folks are taking a moment to recall Schnellenberger's role in building entire programs from damn near scratch. He arrived in Miami and promised a national championship in five years - then delivered. Louisville and Florida Atlantic revere him nearly as much for taking their programs from nothing to true respectability.

Schnelly_medium

It should not be forgotten then that Howard Schnellenberger was critical in the transformation of Alabama football from the wasteland it found itself in the 1950s into a national championship squad.

Coach Paul W. Bryant was famous for saying he wouldn't hire any assistant who wasn't brighter than himself. "If they're not smarter than me," he once intoned. "I don't need them." And Schnellenberger is one of the earliest examples he wasn't just blowing smoke.

Schnellenberger had caught Bryant's eye in the early 1950s while the Bear was coach at Kentucky. The promising tight end from Lewisville had committed to Indiana but Bryant wasn't having any of it.

The Wildcats coach called in a favor and the governor of Kentucky, Lawrence Weatherby, accompanied Bryant on the recruiting visit to the Schnellenberger home. It convinced Schnellenberger and his father but his mother was still uncertain. Bryant knew Mrs. Schnellenberger was devout Catholic and on his next visit he was accompanied by the Archbishop of the Louisville diocese.

Schnellenberger signed and, in the process, learned a valuable lesson about cut-throat recruiting.

Schnellenberger played under Bryant for two seasons at Kentucky then Bryant left to lead the Texas A&M Aggies in 1954 while Schnellenberger went on to become an All-American in 1955.

"Coach taught me that hard work and sacrifice could get you somewhere in this world," Schnellenberger later said of his time as a player under Bryant. "He set the tone for my whole life."

Star-divide

In 1959 Schnellenberger joined the Kentucky coaching staff as an ends coach under Blanton Collier. After the following season he left to take the same job in Tuscaloosa.

After arriving to take over the Alabama head coaching job in 1958, Bryant took two years taking the Crimson Tide that had endured four losing season including a 17-game losing streak that spanned from the 1954, 1955 and 1956 seasons. By the end of the decade Bama had returned to playing in bowls and Bryant was already making plans for the national championship. He summoned Schnellenberger to make it happen.

It didn't take Schnellenberger long to make an impression. When a hotshot quarterback from the hills of Pennsylvania failed the entrance exams for Maryland the race was on for the services of one Joe Namath. Bryant knew that Schnellenberger's brother was a friend of the young man from Beaver Falls and sent his assistant to get him to Tuscaloosa and convince him to come to Alabama for a visit during fall practice.

Instead of the planned few days, Schnellenberger spent more than a week on the road with just a single change of clothes. It took a few bad checks, an unexpected stopover in Atlanta and perhaps a strategically misplaced pipe to get Joe Namath down to Tuscaloosa for a visit but he pulled it off. From there Bryant had little problem convincing the promising star to sign with the Crimson Tide.

Yet that recruiting victory has always overshadowed Schnellenberger's accomplishments at Alabama. Much as Mal Moore will likely be remembered for hiring Nick Saban rather than mastering the wishbone as the offensive coordinator under Bryant, Schnellenberger's legacy is inescapably defined by his feat of bringing Namath to the Capstone. And both assessments are painfully unfair.

As an assistant coach Schnellenberger had a good eye for undersized but quick players that fit Alabama's approach to offensive line play and, once he got them on campus, he was the master at getting them to realize their unsuspected potential. That line made everything Namath and Stabler accomplished possible.

Then, as offensive coordinator in 1965, Schnellenberger built an attack that relied on the accuracy of oft-overlooked quarterback Steve Sloan. That season Alabama rolled to a 9-1-1 record and claimed the national championship (the third while Schnellenberger was at Alabama) and earned the highest of praises from Bryant.

"This is the greatest offensive team I've ever been around," he said following a 39-28 victory over Nebraska in the Orange Bowl. "They came a long way with probably less ability than any team I've ever had."

After the 1965 season Schnellenberger left Alabama for the pro coaching ranks.After three season as the ends coach for the Los Angeles Rams he decamped for Miami to become the Dolphins offensive coordinator under Don Shula. He was running the offense two years later when the team rolled through the season and claimed the championship without a single loss - an unprecedented and unequaled feat in the league.

After that his time had come to be a head coach and he went on to become a legendary one. And in 1979 he finally returned to the Alabama sideline. On Nov. 17, 1979, in his first year as the coach at Miami, Schnellenberger brought his Hurricanes to Tuscaloosa.

It was the first televised game at Bryant-Denny Stadium and it was a bloodbath for Miami. The Crimson Tide romped to a 30-0 victory that was never really in doubt. Yet Schnellenberger had shown his team what it was like to play against the best in the country, the first step of his five year plan to win the national championship at Miami  - a feat he accomplished a year early.

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Comments

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Awesome.

I didn’t know much about Schnellenberger other than that he was an assistant under Bryant who helped recruit Namath. What a great career he had. Thanks, kleph.

"I reject your reality and substitute my own!"
-Adam Savage

by DMaguire27 on Aug 12, 2011 2:57 PM CDT reply actions  

Thanks for the link. Good article. Sad news.

"It's not the size of the cat in the fight, it's size of the fight in the cat"

"Pep talks... only work when they touch that ember of truth learned the hardest possible way on the field.-Kleph

by thecalicocat on Aug 12, 2011 4:49 PM CDT up reply actions  

Wow.

What a story. I wonder how he’s doing now?

"I reject your reality and substitute my own!"
-Adam Savage

by DMaguire27 on Aug 12, 2011 10:47 PM CDT up reply actions  

Sadly

Stephen passed away in 2008.

Singing songs about the Southland

by SweetHomeAla on Aug 13, 2011 8:20 AM CDT up reply actions  

I didn't know that 79 Miami game was the first televised game from Bryant Denny . . .

thought it was the just the first game played under lights. In any event, always thought Schnellenberger and Stallings were the closest of the proteges to being the true heirs to Bryant. He is an original in any event.

by Son of Roaring Dan on Aug 12, 2011 4:00 PM CDT reply actions  

Amazing article.

Seriously, though, the Archbishop?! That may be my new favorite Bear Bryant story.

"I don't know; we haven't played Alabama yet." -Vince Lombardi

by TexaninNYC on Aug 12, 2011 4:09 PM CDT reply actions  

i've been waiting years for the excuse to retell it on the site.

i originally found it in keith dunnavant’s biography of bryant, Coach.

Remember the Rose Bowl: The Story of the Alabama Crimson Tide & the Grandaddy of Them All

by kleph on Aug 12, 2011 4:25 PM CDT up reply actions  

Great read! He is a larger-than-life character.

My only beef with Schnellenberger was THE lack of control of his Miami teams OFF the field.

"All I wanna do is drive around in my truck and drink Jack Daniels... and they just don't understand."- Kenny Stabler

by UtahBammer on Aug 12, 2011 4:22 PM CDT reply actions  

The City of Miami was awash in drug money (it was literally growing on trees!) in the 80s

It would have been tough for any coach to control a team of college celebrities in those circumstances. I am not making excuses for their behavior, but I know a lot of people who had a lot of fun in that city during those years. Life was a party all of the time. If you are interested in reading, look up the term “cocaine cowboys.”

by ApothecaryMark on Aug 12, 2011 7:12 PM CDT up reply actions  

FWIW...

…Da U grew worse off the field under Jimmy Johnson than it had been under Schnellenberger.

"High standards come from passion within...." --Coach Nick Saban

by NiceLittleSaturday on Aug 12, 2011 9:55 PM CDT up reply actions  

Good stuff

It amazes me that in between the Tide and the Canes, Schnellenberger was offensive coordinator for the 1972 Miami Dolphins. So, he was part of 4 national championships in college and the only undefeated team in modern NFL history. Not too shabby.

"That rug really tied the room together."

by pantsfucious on Aug 12, 2011 4:45 PM CDT reply actions  

Why does Schnelly love the Tide? Because F AU!

I’ve made that joke a couple of times at edsbs, but I figured it’ll be better appreciated here.

Why Does Schnelly coach at Florida Atlantic?
Because F.A.U.

by Kenny D on Aug 12, 2011 5:10 PM CDT via mobile reply actions  

A Helluva Coach

Coach Schnellenberger was my first choice to replace the Bear.
Or Perkins.
Or Curry.
Or even Stallings or Dubose.
What might have been.

"No, man, journalism. It was easier." - Joe Namath, after a reporter asked if he majored in basket weaving at Alabama.

by Rogue Elephant on Aug 12, 2011 6:00 PM CDT reply actions  

Yes, I wanted Schnellenberger

after Perkins. I sort of think when we hired Perkins we knew it was a short term thing. No one could follow Bryant.

Bryant apparently wanted Stallings when he retired. And that would have been better than Perk. But after Perkins why not get the guy that had worked a miracle in Miami?

And, why in the world get the coach at GaTech?

If Auburn was in New Mexico and we never played them I would still hate them and their dumb coach and their cheating players.

by 5026 on Aug 12, 2011 9:53 PM CDT up reply actions  

Schnelly and Stallings...

My dad used to get up at 5:00 AM so he could follow Coaches Bryant, Stallings, and Schnellenberger for breakfast each morning to plan the day. A lot of business was done by them in the wee hours. I think it was after then he’d call down to Auburn to see if anybody answered the phone.

by StarStarr on Aug 12, 2011 7:04 PM CDT reply actions  

Nope, no one was home at Auburn.

If Auburn was in New Mexico and we never played them I would still hate them and their dumb coach and their cheating players.

by 5026 on Aug 12, 2011 9:55 PM CDT up reply actions  

Don't they take their football seriously there???

"Let's go be champions, boys!" - Greg McElroy

(Formerly SugarBowl93)

by RememberTheRoseBowl on Aug 13, 2011 10:23 AM CDT up reply actions  

Don't forget

he was also the coach of a Louisville team that handed us the most embarrassing bowl loss I had ever experienced until the Sugar Bowl a few years ago…..and I always dug that voice – if you closed your eyes, you could almost think it was Coach Bryant speaking….

by p3bhambama on Aug 12, 2011 7:44 PM CDT reply actions  

Anyone that can pull off that last name is a badass in my book.

Watching preseason football is like listening to a girl talk about her day. Boring, and pointless, but you're eager for some action.

by crimsongiant on Aug 13, 2011 12:18 PM CDT reply actions  

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