As with most college championships, the Women's College World Series typically sees a large concentration of its television audience come from the local markets of the teams involved, which in previous years has included large markets like Phoenix and Seattle. With the Crimson Tide making their first ever WCWS finals, the Birmingham market skyrocketed past highest metered markets of previous years for ESPN, posting an 11.0 rating for Game 1 and 12.5 for Game 2.
By comparison, last year's top metered market for the first two games of the WCWS, Phoenix, posted a 3.6 rating across the first two games.
Even the rain delayed Game 3 of the series, which began at approximately 10:45 p.m. Central Time, posted a stunning 9.6 rating in the Birmingham market.
— Tide fans tune in to softball in record numbers in 2012 | al.com Not bad for a football school.