We ache longingly for better non-conference matchups. We complain about teams scheduling cupcakes. We demand better early-season viewing. But we give teams absolutely no motivation whatsoever for scheduling these games. In fact, we provide exactly the opposite motivation. If Boise State had beaten Central Michigan in Boise on Friday night, they would still be ranked. If Michigan had whipped UAB instead of playing Alabama on a neutral field, they probably would have moved up in the polls.