[O]n the eve of facing LSU in the biggest game of their careers, a clutch of Alabama players huddled around Key, an aggressive pitchman who once was arrested for trespassing after giving chips and the beam-ray treatment to an LSU player in his hotel room at the 2010 Senior Bowl. (The charges were dropped, but he was banned from the hotel for life.) Neither Key nor S.W.A.T.S.'s owner, Mitch Ross, an erstwhile male stripper and admitted former steroid dealer, has a college degree in science. No matter. Unbeknownst to Crimson Tide coaches, S.W.A.T.S. had an audience with players on the No. 2 team in college football, a gathering that Key taped with a pen camera and showed to SI. He handed out some of the company's products gratis -- "It should never come up, but I'll go to the grave saying you bought this," Key told them -- and one, linebacker Alex Watkins, six months later gave a video testimonial on YouTube citing the boost he got from the chips, water and deer-antler pills during Bama's 21-0 BCS title victory.
Fallout expected to be next to nothing, with the caveat that -- you never know with the NCAA.