Hitchcock invented the Macguffin as a deus ex machina to elaborate on motives he could not logically explain. Thusly, we find ourselves in a narrative with no cut-and-dry happy ending.
NCAA Bylaw 188.8.131.52 (Benefits from Prospective Agents) states that an individual
shall be ineligible per Bylaw 12.3.1 if he or she (or his or her relatives or friends) accepts
transportation or other benefits from:
a. Any person who represents any individual in the marketing of his or her athletics
ability. The receipt of such expenses constitutes compensation based on athletics
skill and is an extra benefit not available to the student body in general;
The video, recorded by Keys on a pen camera, has not been made public, but Andrew Gribble seemed to have a different summation when he said said that none of the athletes received gifts after the meeting. His stance contradicted the SI account, but his article has since been edited to exclude said paragraph.
In the University's official statement, Deborah Lane, Associate VP of University Relations wrote
"UA has been aware of this situation for some time, and we have monitored this company for several years," Lane wrote. "They have twice ignored cease and desist letters sent by our compliance office. We have maintained consistent education of our student-athletes regarding the substances in question and will continue to do so."
I do trust UACD. They're overworked and highly underpaid, but they do a helluva job (My Gump is showing). However, I still have questions. Did said players or their family members accept impermissible benefits in that sales meeting? Was the Compliance Department aware of this meeting? The Cecil Rule doesn't apply, as the alleged players were in the room.
This isn't Langham's napkin. In this age, players, especially Saban's, are regularly lectured by highly-paid consultants on the intricacies of the highly-antiquated NCAA bylaws. That players were warned in advance of said company, yet chose to continue into legally forbidden endeavors is beyond my comprehension. YOU"RE IN NEW ORLEANS. GO TO A DAMN JAZZ BAR, EAT SOME CAJUN CUISINE, LET THE LOYOLA WOMEN FALL IN YOUR LAP. It was an odd story 2 years ago when Keys was spamming journalists on twitter with his cell phone number shortly after IGF-1 was declared a banned substance, and it continues to be somewhat mind-boggling.
At the risk of being flogged, "hope for the best."