sa·la·cious adjective \sə-lā-shəs\

1. arousing or appealing to sexual desire or imagination : lascivious
2. lecherous, lustful

via si.wsj.net

At some "schools", administrators rely upon salacious tactics to spark interest in their program. Such tactics include posing oiled-up student-athletes around a $120,000 vehicle that was impermissibly paid for by boosters*...

*probably not, but it could have happened.