Sports Illustrated has a good article detailing the case and it's significance. For those who have yet to hear about it, here's a brief summary:
- Back 2009 there was a case about the NCAA profiting off the likenesses of former athletes in EA Sports video games. The case took a hard right turn in January, when federal judge Claudia Wilken ruled that the plaintiffs could add current athletes to the case and that the plaintiffs could go after everyone profiting off the likenesses of college athletes.
- This impacts college sports' highest level -- ACC, Big 12, Big Ten, Pac-12 and SEC -- television revenue is the primary economic driver.
- If a jury were to rule that athletes were entitled to a large percentage of that revenue -- the plaintiffs have suggested half -- it would turn the economic model for major college sports on its ear. Schools would have to give players a cut of the television revenue beyond their scholarships.
- Conference commissioners are weighing in with Delaney of the B1G conference threatening to take their college sports to D3 to avoid paying.
- This case has legs because - Few cases against the NCAA get this far, and the millions of dollars invested by the plaintiffs' attorneys -- many of whom see the NCAA and college conferences as a poor man's Big Tobacco -- ensure this will be a bloody fight.
- Read More: http://sportsillustrated.cnn.com/college-football/news/20130402/ed-obannon-ncaa-case-primer/#ixzz2PLDlevg8