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Your RBR Word of the Day: Juju

juju JOO-joo, noun:

  1. An object superstitiously believed to embody magical powers.
  2. The power associated with a juju.

The superstition that affects most college football fans drives them to carry or wear some sort of juju on gameday, like a specific shaker or, in my case, a much too small and completely inappropriate shirt.