"I think from an image standpoint," Saban said, "and the fact that this year's game's on ESPN, it would have a tremendous national exposure image-building probability for all of us if we had a great showing at the spring game again. I know we have set the standard for what spring games are, and people send us information all the time with all this promotional stuff they're doing to try to beat us on spring game attendance. It's amazing. Like it's an arms race."