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Your RBR Word of the Day: ne plus ultra

ne plus ultra \nee-plus-UL-truh; nay-\ , noun;
1. The highest point, as of excellence or achievement; the acme; the pinnacle; the ultimate.
2. The most profound degree of a quality or condition.

Scott Cochran has turned Alabama's "4th Quarter Program" into the ne plus ultra of college football strength and conditioning programs.